I'm Si Hong, a product designer in Singapore working on complex, data-heavy software. I use research to untangle ambiguous problems and own the work through from discovery to build.
Replacing spreadsheet tracking with alerts that mostly set themselves up, after scrapping my own first design.
Auditing 170 error messages, 92 of which told users nothing they could do, and turning them into a severity-based framework the whole team now reuses.
A curated discovery platform designed and shipped in four months; 1,100 users and an 11% return rate in the first three months.
100 resident interviews, on-site environmental audits and kopi chats, synthesised into four archetypes and 25 problem statements for a national pilot.